Events: Event Registration Form


When Culture Meets Strategy - How ATB transformed itself, to transform banking

Event Date: Wednesday, May 9, 2018
Event Time: 7:00 AM to 9:30 AM
Venue(s): SAIT - MacDonald Hall (located in the Heritage Hall building)
Presenter(s): Rob Bennett
Agenda: 7:00 - 7:30 AM: Registration/Networking
7:30 - 9:00 AM: Session
Corporate Sponsors:


Join ATB transformation’s head of Customer Experience Rob Bennett as he takes you through the intersect of culture, strategy and innovation as told through the lens of ATB. Once thought to be as ubiquitous as any player in the banking space, ATB is now a top 50 employer with continued transformative impact that has caused the industry to take note. Rob will share how ATB’s culture has allowed it’s team members focus on happiness & customer obsession in order to create rapid, impactful and sustained transformation.



Mr. Rob Bennett EVP and Head of Customer Experience | ATB Financial

Rob provides overall strategic vision for the ATB customer and user experience for ATB Financial. This portfolio includes branch and distribution strategies, robotics, machine learning, process automation, mobile, dot-com, product development, authentication, channels and payments and the company's credit card business.

In addition to leading the team that created ATB Alberta Private Client and ATB Group Financial Services, Rob also drove the creation of ATB’s Owner-Managed branches. 

Rob is alumnus of the Governor General’s Canadian Leadership Conference, and completed his MBA at Queen’s University and is class president. Before joining ATB, Rob worked in the industry for over 20 years, gaining experience across multiple markets in Ontario and Western Canada.


You must log in to the The Strategic Capability Network website to register for this event!

New to Create a Profile!   Log on to your profile

Create a profile to register for this event. It will also provide you access to details of other upcoming events (opt out availability).

E-Mail Address:


If you already have a username and password for the SCNetwork website, login to your profile below.

I forget - remind me!


SCHEDULE OF RATES - Today through to May 8, 2018

Registration Type Rate
Member Registration $0.00 CDN + NO TAX
Member Guest Registration $0.00 CDN + NO TAX
Corporate Sponsor Registration $0.00 CDN + NO TAX
Corporate Sponsor Guest Registration $0.00 CDN + NO TAX
Non-Member Registration $45.00 CDN + GST 5%
Vendor Subscription Registration $0.00 CDN + NO TAX
Corporate Subscription Registration $0.00 CDN + NO TAX