Events: Event Registration Form


CEO Spotlight on Bryan Pearson, LoyaltyOne

Event Date: Tuesday, Jan 22, 2019
Event Time: 7:30 AM to 9:30 AM
Venue(s): The National Club (Live)
Webcast to Your Home/Office

Presenter(s): Bryan Pearson, President and CEO, LoyaltyOne at Alliance Data
Agenda: 7:30 - 8:00 AM: Registration/Networking
8:00 - 9:30 AM: Session
Corporate Sponsors:
Media Partner:


Culture and the competition for talent

Bryan Pearson, CEO and President, LoyaltyOne Co.

In the digital economy, people with proven technology-based skills can pretty well write their own tickets. But what about the companies hoping to attract that top talent? Competition is stiff – especially in an innovation hub like Toronto. On the one hand are startups offering high-energy environments and the potential for big payoffs down the road. On the other are well-heeled players like banks and consulting firms that can give generous packages to new hires (though that still doesn’t guarantee they won’t soon get restless and move on). And in between, smart companies are deploying reasonable but finite resources as they build the best possible teams.

For Bryan Pearson, President and CEO of LoyaltyOne, there’s a far more powerful lever than simple compensation for attracting and retaining talent: the appeal of a vibrant, collaborative culture. Associates expect competitive pay and benefits – but even more important is working in an environment where everyone feels valued, inspired and empowered to achieve their full potential.

In a dynamic presentation, Bryan reveals how LoyaltyOne – which has grown since 1992 from a disruptive innovator to a global leader in insights-driven marketing – engages associates in the culture they’ve helped to define, distilling its essence down to a simple but powerful idea: the promise of passion.

Highlights include:

  • How to ensure culture grows from the bottom up, with shared goals and values that mirror the vision of the leadership team.
  • The Big Statement moments that sum up collective aspirations and set cultural tone.
  • Evolving the physical workspace to reflect associates’ changing expectations.
  • Fostering a holistic culture that promotes personal wellness – both physical and emotional – peer recognition and giving back to communities.
  • Staying alert to further technological shifts and associates’ evolving perspectives on where work fits into their lives.


As President and Chief Executive Officer of LoyaltyOne, Co. Bryan leads a global set of enterprises organized by Alliance Data under the LoyaltyOne umbrella: The AIR MILES Reward Program in Canada, BrandLoyalty, Precima, and LoyaltyOne Global Solutions.

Joining the organization soon after its founding in 1992, Bryan moved through a series of progressively senior roles, becoming President of the AIR MILES business in 1999 and assuming his current position as President and CEO of LoyaltyOne, Co. in 2006.

A highly regarded expert on enterprise loyalty, retail marketing, coalition marketing and customer relationship management, Bryan has spoken at industry events around the globe, with his views on loyalty, data analytics and privacy widely quoted in national and international publications.

The author of the bestselling book The Loyalty Leap: Turning Customer Information into Customer Intimacy as well as The Loyalty Leap for B2B, Bryan regularly contributes to the Forbes retail column, among others.

Bryan supports a number of community and charitable groups including the CHUM Christmas Wish Foundation and Kids Help Phone. Bryan has an MBA and a BScH (Microbiology and Biochemistry) from Queen’s University.


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REGISTRATION FEES - Today through to January 22, 2019

Registration Type Rate
Member Registration $0.00 CDN + NO TAX
Member Guest Registration $75.00 CDN + HST 13%
Corporate Sponsor Registration $0.00 CDN + NO TAX
Corporate Sponsor Guest Registration $0.00 CDN + NO TAX
Non-Member Registration $75.00 CDN + HST 13%
Non-Member Guest Registration $75.00 CDN + HST 13%
Vendor Subscription Registration $0.00 CDN + NO TAX
Associate Member Registration $0.00 CDN + NO TAX
Associate Member Guests $0.00 CDN + NO TAX
Corporate Subscription Registration $0.00 CDN + NO TAX
Corporate Subscription Guest Registration $0.00 CDN + NO TAX
Vendor Subscription Guest Registration $0.00 CDN + NO TAX